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Clay has become the go-to platform for automating CRM enrichment, prospecting, and data workflows. As more teams rely on Clay, specialized agencies have emerged to help companies unlock its full power.
Not every agency offers the same level of expertise, focus, or service model. The right fit often depends on your CRM, use case, and how deep you want to go with automation.
Here's a breakdown of the top Clay agencies, their core strengths, and where each one fits best.
Sculpted focuses exclusively on Clay automation for B2B SaaS companies using HubSpot. We've built proprietary workflows for duplicate prevention, data mapping, and maintaining CRM data hygiene at scale.
I founded Sculpted after being one of the first five Clay experts. My background spans closing over $1MM in sales with cold email to becoming the first GTM hire at a B2B tech startup. That journey taught me the importance of clean data for GTM... everything from outbound prospecting lists to targeted ad campaigns rely on your data.
Sculpted's approach differs from generalist agencies. We don't dabble across multiple tools or spread thin on general automation. We go deep on Clay for HubSpot environments, which means faster results and fewer mistakes.
Why Sculpted works for HubSpot teams:
Growth Engine X specializes in high-volume outbound campaigns using Clay. Eric, the founder known as "the Godfather of Clay," pioneered many of the outbound automation workflows other agencies now copy.
This agency works best for teams that want to launch outbound campaigns quickly without worrying about CRM integration or data quality. Their approach is more "spray and pray" than precision-targeted.
Growth Engine X strengths:
The Kiln operates as a hybrid agency, offering both outbound workflows and custom CRM automations. They handle projects like call transcript enrichment and AI-powered database updates.
The Kiln sits between Sculpted's CRM focus and Growth Engine X's outbound specialization. They're a solid choice for companies that want one agency handling multiple Clay use cases.
The Kiln's approach:
Understory provides full-funnel automation that combines Clay with paid advertising, SEO, and multi-channel outreach. Their service offering is broader and typically higher in cost.
Understory works for organizations running complex GTM strategies across multiple channels. If you want Clay to power your entire revenue engine, not just CRM or outbound, they're worth considering.
Understory's strengths:
The Workflow Company builds custom automations that extend beyond Clay, integrating tools like n8n, Zapier, and other platforms. They work with companies that have complex RevOps stacks.
This agency fits organizations with sophisticated automation needs that require connecting multiple tools and platforms.
Their specialization:
If you're running a B2B SaaS company on HubSpot and want to turn your CRM into a growth engine, Sculpted can help. We've built dozens of Clay workflows specifically for HubSpot environments, focusing on data quality, enrichment accuracy, and pipeline generation.
Book a free CRM audit to see how much pipeline you might be missing due to incomplete or inaccurate data. Most teams discover significant opportunities for improvement within the first conversation.
Clay agencies specialize specifically in the Clay platform, developing deeper expertise in its data sources, workflow capabilities, and integration options. General automation agencies work across multiple tools but typically lack the depth to optimize Clay's specific strengths or troubleshoot complex data challenges.
Pricing varies by agency and project scope. Some agencies charge per workflow or automation built, others use monthly retainers, and some offer project-based pricing. Sculpted uses fixed-scope packages focused on measurable ROI for SaaS teams.
Sculpted works exclusively with Clay for HubSpot environments. This focus means faster implementation, fewer integration issues, and workflows designed specifically for HubSpot's data structure and automation capabilities.
Implementation speed depends on workflow complexity and agency expertise. Specialized agencies like Sculpted typically deliver initial results within 2-3 weeks for standard CRM enrichment projects, while more complex multi-channel campaigns may take 4-6 weeks.
Most agencies start with a discovery phase to understand your current data state, business goals, and technical requirements. This typically includes CRM audit, workflow mapping, and success metrics definition before building begins.
